About Us

Ashu Bhathure Wala - An Indian Phenomenon in Every Bite

Ashu Bhature Wala opened its doors in 1999 with a single outlet in Rohini Sector-8, Delhi. Since then, our family-owned food brand has grown to become a beloved name in Delhi, known for delivering the authentic Ashu Bhature experience that delights thousands every day.

Nearly four years into our journey, Ashu Bhature Wala has emerged as one of Delhi’s leading Indian food service brands, with over 5 successful outlets serving more than 1,000 customers daily.

Our brand is 100% vegetarian, offering a thoughtfully curated menu that caters to Indian tastes and preferences. Each item is crafted using flavorful, home-style spices that reflect the richness of Indian cuisine.

Ashu Bhature Wala is a registered brand, solely owned by Mr. Sanjay Goyal, and operates under the parent company Ashish Enterprises. With a steadfast commitment to quality, service, and value, Mr. Goyal envisions expanding the brand to 20+ outlets across Delhi and NCR within the next 24 months.

Join us as we continue to bring authentic taste and unforgettable experiences to every plate.

Our Commitment to Quality, Hygiene & Service

At Ashu Bhature Wala, we source only the freshest and highest-quality ingredients from trusted local suppliers. Every meal served reflects our dedication to authentic taste, food safety, and customer satisfaction.

We strictly adhere to all Indian Government regulations on food safety, health, and hygiene—while also upholding our own rigorous internal standards.

Our promise of fast, friendly service is what defines the Ashu Bhature Wala experience. Across all our outlets, stringent cleanliness protocols are followed:

  • Tables, chairs, and trays are sanitized multiple times every hour
  • Hygiene practices extend beyond the kitchen and dining area to the pavement and surrounding spaces
  • This meticulous attention to cleanliness and service ensures every customer enjoys a safe, pleasant, and delicious dining experience with us.

Our Philosophy

At Ashu Bhature Wala, our vision is to become India’s leading quick-service restaurant brand, known for delivering quality, speed, and value—all while creating a welcoming experience for every customer.

Our commitment is guided by a set of core principles:

  • Quality, Service & Value - We firmly believe our customers deserve the very best—delicious food, served quickly and with warmth, in a clean, comfortable environment, and all at a fair price. This is the unwavering philosophy behind every Apni Rasoi outlet.
  • Customer-Centric Excellence - We strive to exceed customer expectations in every interaction, at every outlet, every single time.
  • Brand Passion & Responsibility - We carry a deep sense of pride and responsibility in representing and protecting the Ashu Bhature Wala brand, ensuring it reflects trust, consistency, and excellence.
  • Collaborative Culture - Our approach is built on mutual respect and a collaborative management style, fostering teamwork and shared growth.
  • Innovation & Leadership - We are committed to embracing innovation and industry leadership—constantly evolving to meet customer needs and set new standards in food service.

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